Business Information

First Name *

Last Name *

Organization *

Phone *

Email *

Website

Annual Revenue Range: *

Under £100K

£100K - £500K

£500K - £1M

£1M - £5M

£5M - £10M

£10M+

Industry/Sector: *

Technology

Healthcare

Finance/Insurance

Retail/E-commerce

Professional Services

Manufacturing

Real Estate

Other:

Company Size: *

1-10 employees

11-50 employees

51-200 employees

201-1000 employees

Digital Presence Assessment

Website & SEO (Score: /100)

Do you have a blog on your website? *

Yes, updated weekly (25 points)

Yes, updated monthly (20 points)

Yes, but rarely updated (10 points)

No (0 points)

How often do you update your website content? *

Weekly (25 points)

Monthly (20 points)

Quarterly (15 points)

Rarely/Never (0 points)

How many pages on your website are optimized for SEO? *

All pages (25 points)

Most pages (20 points)

Some pages (10 points)

None/Don't know (0 points)

What's your average monthly organic traffic? *

10,000+ visitors (25 points)

1,000-10,000 visitors (20 points)

100-1,000 visitors (10 points)

Under 100 visitors (0 points)

Total Score - Website & SEO

Content Marketing (Score: /100)

What types of content do you create? (Select all that apply) *

Blog posts (15 points)

Videos (20 points)

Infographics (10 points)

Case studies (15 points)

Whitepapers/eBooks (15 points)

Podcasts (15 points)

Webinars (10 points)

Do you have a documented content strategy? *

Yes, comprehensive strategy (25 points)

Basic strategy/plan (15 points)

Informal approach (10 points)

No strategy (0 points)

Total Score - Content Marketing

How do you measure content performance? *

Advanced analytics (Google Analytics, etc.) (25 points)

Basic metrics (views, likes) (15 points)

Platform insights only (10 points)

Don't measure (0 points)

Email Marketing (Score: /100)

Do you have an email marketing strategy? *

Yes, automated sequences + regular campaigns (25 points)

Regular newsletters/campaigns (20 points)

Occasional emails (10 points)

No email marketing (0 points)

What's your email list size relative to your website traffic? *

5%+ conversion rate (25 points)

2-5% conversion rate (20 points)

1-2% conversion rate (15 points)

Under 1% (5 points)

Don't know/No list (0 points)

How is you email list Segmentation Strategy? *

Advanced (25 points)

Basic (15 points)

None (0 points)

Total Score - Email Marketing

Paid Advertising (Score: /100)

Which paid advertising channels do you use? (Select all that apply) *

Google Ads (25 points)

Facebook/Instagram Ads (20 points)

LinkedIn Ads (20 points)

YouTube Ads (10 points)

Industry publications (10 points)

Other platforms (10 points)

None (0 points)

What's your monthly ad spend? *

£5,000+ (25 points)

£1,000-£5,000 (20 points)

£500-£1,000 (15 points)

Under £500 (10 points)

£0 (0 points)

Total Score - Paid Advertising

Analytics & Measurement (Score: /100)

What analytics tools do you use? (Select all that apply) *

Google Analytics 4 (25 points)

Google Search Console (15 points)

Social media insights (10 points)

Email marketing analytics (10 points)

CRM analytics (15 points)

Heatmapping tools (10 points)

Marketing automation analytics (15 points)

How often do you review your marketing metrics? *

Weekly (25 points)

Monthly (20 points)

Quarterly (15 points)

Annually (5 points)

Never/Rarely (0 points)

Total Score - Analytics & Measurement

Lead Generation & Conversion (Score: /100)

What's your website's conversion rate? *

5%+ (25 points)

2-5% (20 points)

1-2% (15 points)

Under 1% (5 points)

Don't know (0 points)

What lead generation tactics do you use? (Select all that apply) *

Landing pages with lead magnets (20 points)

Contact forms on website (10 points)

Live chat/chatbots (15 points)

Webinars (15 points)

Free consultations/audits (20 points)

Referral program (15 points)

None of the above (0 points)

Total Score - Lead Generation & Conversion

Scoring Guide:

600-700 points: Marketing Leader - You're ahead of most competitors

450-599 points: Strong Performer - Good foundation with room for optimization

300-449 points: Average - Significant opportunities for improvement

150-299 points: Needs Attention - Falling behind competitors

Below 150 points: Critical - Immediate action required

Transactional Messages — By checking this box, I consent to receive transactional messages related to my account, orders, or services I have requested. These may include appointment reminders, order confirmations, and account notifications. Message frequency may vary. Msg & data rates may apply. Reply HELP for help or STOP to opt out.

Marketing & Promotional Messages — By checking this box, I consent to receive marketing and promotional messages, including special offers, discounts, and new product updates. Message frequency may vary. Msg & data rates may apply. Reply HELP for help or STOP to opt out.

What services are you interested in? (Check all that apply) *

What services are you interested in? (Check all that apply)

Brand Strategy & Positioning
Social Media Marketing
Email Marketing
Website Design & Development
SEO & Paid Advertising
Graphic Design & Branding
Content Creation & Copywriting
Other
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What's your biggest marketing challenge right now?

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What's your ideal customer profile?